Thank you guys so, so much for your kind words on our big moving announcement. We are so excited (and very tired!). Like I mentioned, our house had multiple offers the first day we listed! I know that was a combination of things—great market and agent, excellent interior design, etc, but Scott and I also attribute a huge part of that to the staging we did in the home.
If you aren’t familiar with staging, it’s a way to “set the stage” for the big selling your house production. You strip your home of most of your stuff and personality and make it a pretty home that is generic enough for everyone to imagine themselves living in. Staging is a ton of work, but it lets the home shine. Some people might feel like it’s a “trick” to stage, but it’s not at all. You aren’t selling your stuff. You aren’t selling your adorable family portraits. You aren’t selling your kids’ art work. Sorry. You’re selling a house, and unless it comes fully-furnished people need to be able to really see past the stuff and to the house.
So, here’s how we tackled staging. It’s simple, it’s effective and anyone can do it. Yes, even you!
1. Declutter and get rid of stuff. You know in the Property Brother’s shows where they come in and see the house and then before they leave they say “you’ve got a lot of work to do tonight, you need to get rid of everything you possibly can”? Well, once again, Jonathan and Drew know what they are talking about. It is a lot of work BUT IT IS SO FUN!!!
Seriously, it’s fun! We got to go through so many fun memories and so many random drawers of garbage. We donated enough stuff to charity to fill a minivan completely packed—twice! We got rid of a TON of trash. Like bags and bags full. See?
Obviously some of this (a lot of this) is construction debris from when the master bath was getting it’s glorious makeover. There were still at least 15 yard bags full of decluttered stuff.
Plus, this is a great time to get rid of things that don’t bring you joy or add to your life. All those too-small jeans? Gone. Extra sets of mixing bowls? See ya. Basically anytime we looked at something and said, “i don’t feel like packing that and then unpacking that is worth it to me” we tossed/donated it.
The rest of the stuff that we wanted to keep, but didn’t want to necessarily have out in our home while it was listed we stored in a POD. This was great because not only is our stuff out of the house and out of the way now, but it has been extremely helpful in the moving process. We are scheduling our pod to arrive at the new house at the end of the month which will give us about 3 weeks to get the stuff we deemed necessities set up and put away.
2. Re-think your rooms. You want people to walk away imagining them living there, not you. So look at each room impartially and think, “what can I do to neutralize this room while still giving it a purpose?”. In our case each room was pretty defined, but we decided to dismantle my favorite room, the studio, a bit. Sad! But needed. Why? Very few buyers would come to our house and think having a 3rd bedroom as a studio is a great idea. Most people would probably want it to be a bedroom. Or at the very least, and office. So we took out the table, added a chair and left it pretty empty. Excuse the “after” photo. I somehow never made it back to take more pics after we cleaned up the next day. Also, we did put a cushion on the chair. 🙂
3. De-personalize. Okay, don’t hate me. But please put the pictures of your family away. I know your kids are super cute and your cat is the furriest lovely around, but buyers aren’t there to tour your house. They are there to see your house and decide if they want to live there. Anything that screams you? Take it down. Sorry!
Take our laundry room for example. Boring. Nothing but literal necessities.
4. Neutralize. I got lucky here since we already picked neutral paint colors throughout our home. If you have a taste for bright, bold walls, that’s awesome, but paint them a boring color. Personally, I love neutrals. They aren’t for everyone but they are for most people. You are playing a numbers game and want to appeal to the masses!
5. Rearrange. Of course your rooms are set up so they make sense and are functional. Duh, that’s the point of a house. But in some cases, function has to die a bit to play up the pretty or tone down a weak area in the house. For example, in our house we have these amazing, thick concrete cabinets that you can pull up a barstool and sit at. We didn’t really use that part because we had a couch there and liked to use it as a counsel table for our drinks. It functioned, but wasn’t pretty. Our living room was also narrow and having larger furniture in there played that up. So, we got rid of the couch. We literally gave it away. 🙂 We took the stools from my studio room (since it was no longer a studio!) and played up the concrete counters. The weird thing is we loved that set up and would opt to keep it that way I think! 🙂 Here is the before (tons of style and personality!) and the after (tons of room to imagine!).
6. Clean. This is a good time to bring in professionals. Deep clean like you’ve never cleaned before. The tile, the grout, the ceiling fans, windows, etc. You want the entire place to be spotless. The real trick is—you have to keep it that way! At least until it’s sold. But again, nice perk is you get to experience what living in a really clean, airy house feels like. Win-win. 🙂
That’s it. 6 super simple ways to stage—and sell!—your house! 🙂 Have you all staged a home before? Any extra tips? Let’s hear them!
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